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True Green: Annual Report 2007

Green is in. No longer a fad, more than a trend, environmental commitment has infused our commercial, political, and personal discourse. Every time you turn around, it seems, another company, political leader, or public personality is sharing how they have discovered their inner greenness.

One of the most inspiring developments is how ordinary individuals are seeking out ideas and taking steps in their own lives to contribute to a greener society. Recycling, using low–energy appliances, conserving water, and buying hybrid vehicles are all mainstream activities now. And the benefits of each individual step are compounded by the everincreasing number of people involved.

As a 20–year veteran of what are now being called green–collar jobs, I am both elated by this deserved attention to the health and vitality of our planet, and genuinely concerned that all of this newfound energy be channeled in ways that achieve long–lasting benefits to life on earth. Because as important as these steps are, they will not—by themselves—guarantee our ability to leave future generations with an environment that still supports the variety of wildlife and natural places that enrich our lives and support our livelihoods. To achieve that goal, people also need to “scale–up” their impact by working together. This is especially true with respect to how we use our lands and waters in the pursuit of economic prosperity.

That is where NatureServe comes in. By advancing the scientific knowledge essential for effective conservation action, NatureServe plays a critical role in building a truly sustainable society. Our network of on–the–ground experts serves as the brain trust for applied conservation science. We have become the go–to source for detailed information about the species and ecosystems that are most in need of help, and most at risk of being lost forever. That information, in turn, helps society to intelligently weigh the impacts of how we use our lands and waters—whether for agriculture or timber, transportation or energy exploration, development or conservation. Our data helps determine best practices for certified sustainable forest products and for LEED green building certification. And our analyses play an increasing role in educating an environmentallyengaged public.

The stories in this year’s report highlight the power of NatureServe’s unique combination of expertise (embodied in people), information (pooled and shared to build knowledge), and tools to apply that information to specific conservation challenges. Your support for NatureServe will ensure that knowledge keeps pace with the needs of a changing world. Together, we all can help society to scale up its efforts and translate environmental commitment into a sustainable world for our children. And soon, we’ll reach an even deeper shade of green.

• Mary L. Klein
• President and CEO
• NatureServe